The House of Mad is a creative consultancy that develops brands, campaigns, content, and experiences.

 

Founded by Shadi Kassem and Rita Abou Chakra, the company was built on the idea that the most effective solutions rarely come from a single discipline. Every engagement brings its own context, objectives, constraints, and opportunities. Rather than applying a predefined formula, we assemble the perspectives, skills, and expertise needed for the work at hand.

 

Our projects span branding, communication, storytelling, creative development, content, and experience design, working with businesses, institutions, organizations, and entrepreneurs across different sectors and markets.